If you ask anybody that works in online gambling and they will tell you almost everything has gone up for interest and activity. It has got so crazy that even online gambling affiliate programs are prohibiting affiliate sites from using the Coronavirus as part of their marketing to attract more players. They do this despite coming out with brand new welcome bonus offers, no other reason for that.
With all of that said, it is hard to ignore the reality that more people are home, less people working and screen time is up with everyone. We see the following trends happening:
We take a look at Google Trends to see the data come to light and what we see are an increase in slots, bingo and poker games while blackjack has seen neutral interest along with casinos. Keep in mind that when the word casino isn’t trending up or down, it could be trending up for online casinos and down for land based casinos.
As you can see from the charts we have sports betting dropping signficantly, blackjack being neutral and poker, bingo and slots all increasing. It seems that the increase in poker is significant because you have players that when they are looking for poker amid Coronavirus lockdown, you know they aren’t really looking for WSOP or to play at their local casino which is no doubt shut down. They want to do this online.
We can see that Google Trends data shows slots have nearly doubled in interest from around the 3rd week of March. Slots is a very specific keyword and anybody looking for slots in spring 2020 is no doubt looking for online slots. It is interesting to see an increase for slots interest but less for blackjack.
Looking at more Google Trends keywords comparing roulette, gambling, casino bonus and free spins; shows that while the first 2 keywords showed some growth, the other 2 have surged. That is casino bonus keywords and also free spins have seen a spike in interest.
We can see gambling keywords more or less trending upwards but it is quite clear that people are looking to be entertained. This is just as evident when you look at the Google Trends in the past 90 days for Netflix vs YouTube. Anybody could tell you that move screen time is happening on all types of devices and more users on these 2 streaming platforms.
Bingo was popular to begin with but what many people don’t know is that online bingo has more of a community feel than most people would know, unless of course you are a regular bingo player. Many bingo sites have chat rooms and of course let's not forget that while waiting between games, players can spin on slots.
Poker has been really sagging since 2011 Black Friday took a big swipe at the largest online poker sites. Despite trust in online poker rooms getting weaker year by year, it has probably hit a plateau for how low it could go. In saying that, while people are locked down in their homes, online poker has seen a surge and that is easily visible in the number of players. In Google Trends, PokerStars and even PokerStars Casino has done a good 10x increase in interest.
It is hard to predict what will happen for online gambling once the world sees the aftermath of the Coronavirus. There are talks with countries opening up their economies but nobody knows if travel and tourism will become normal anytime soon. People have been glued to their screens for more time than normal but that might change when people discover how much some prefer to be outdoors.
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