How do you Build Backlinks in iGaming?

Bailey Haun
by Bailey Haun

Back-linking is when one website links to another one, helping it get more visits and, thus, more relevance. Back-linking certainly plays an important role within the iGaming industry.

Backlinks help betting sites or affiliate programs get more visits, those visits may become potential customers or users that may register on their respective platforms.

Considering how the iGaming industry has been growing massively over the course of the last few years, it is easy to comprehend how backlinks has become such as important tool for all of the companies that are part of this particular business area.

Staying on Top of the Market

With the number of iGaming platforms escalating as the days pass by, it has surely turned quite difficult for many of them to stand out from the rest of the competition. Some of them have incorporated compelling features and offers to attract more players or affiliates and even though, it seems to work, none of those new offers matter if just a few new players are able to see them.

Popularity is everything within the iGaming industry. A betting site is nothing without players investing and betting on it regularly. At the same time, an affiliate program has no worth if there are no webmasters registered on it.

Therefore, if you are looking to increase the popularity of your iGaming site, backlinks can certainly do that for you. In case you do not know how to build quality backlinks, here are some advices and tips that you could take into account:

Social Media

Social media platforms have become the number one choice for pretty much anyone when it comes to sharing their thoughts and, of course, their businesses.

Therefore, making use of all of these worldwide famous platforms can surely help you build those quality backlinks that you are looking for.

One of the first things you can do is start by adding links to your social media profiles. Some of the most recommended social media platforms to do this on are: Twitter, YouTube, Facebook, Telegram, Instagram, Tumblr. TikTok, and Snapchat.

You can also join group conversations on these social media platforms and promote your iGaming site by posting some links. However, you must keep in mind that you should not do this in conversations that are not based on the iGaming industry, doing so will mark your post as spam, and it will be blocked quickly.

You may join Facebook groups where iGaming professionals get together to share business ideas or sites. These are the best groups you can join since it guarantees you a decent number of new visits.

Improving Content

Backlinks are basically an easy and quick way to recommend a service or a product, so if you want to be recommended often, you must show worthy content or offers that could make a visitor not only register, but also talk about your site to his friends.

The best way to make users recommend your site is by offering the best offers available like games, bonuses, features, rewards and a compelling site that makes the players feel engaged with your platform in a matter of minutes.

Once you have filled up your iGaming site with attractive offers and features, all the users that visit your site will be so delighted that the first thing they will do is recommend your platform, helping you create high-quality backlinks that improve your relevance on the industry and the search engines.

Link Roundup Posts

This type of links is the one that features the opinions of experts that have a big regular audience paying attention to their personal points of view.

Certainly, having an expert post a link to your site can increase the number of visits your platform gets rapidly, especially if the expert is expressing positive thoughts about it.

With that being said, one of the best strategies to create quality backlinks is by getting reviewed and recommended by iGaming experts. You can get in contact with one of them and express your desire of getting checked out and evaluated by him.

Once he has accepted your offer, he will start making his review and if he is satisfied with your site, you can expect a link on the review that will increase the popularity of your website in a matter of seconds.

This is surely a good strategy to take but, you have to remember that this will only work if you manage to satisfy the expert. If you end up requesting a review, and he is completely dissatisfied with your platform, it could actually make your site less popular and relevant on the industry.

Give Interviews

Nowadays, online users are more attracted to multimedia content rather than just written posts that could make them get bored easily. The users just love watching videos, listening to podcasts and looking at pictures with interesting content.

Since most people just love that kind of content, giving an interview may be one of your best options to attract many potential customers.

You can get in contact with an interviewer that focuses on the iGaming industry and tell him how much you would love to be featured on his platform to talk about all the interesting offers available to the users on your site.

Another alternative you can opt for is joining platforms that are dedicated to helping journalists and companies connect with each other. One of those platforms is HARO (Help A Reporter Out).

Platforms like HARO give you the opportunity to get in contact with journalists that are looking for sources to base their stories on. You may be one of those sources that could join in and seize the chance to grow on the iGaming industry.

Connect with Your Customers

Even though getting help from an industry expert could skyrocket the importance of your site, having your own customers help you get relevant is not a bad option either.

You can go ahead and create forums and spaces to get close to the users that are already registered on your site. Get to know them and use that collected data to become more popular on the industry.

Another option available to you is a reward system for those that spread the word about your site. You can offer them special bonuses or cash rewards in exchange for some backlinks on their social media profiles or any other type of website such as personal blogs.


Backlinks are one of the most important ways to become a relevant and powerful brand in the iGaming industry. Nevertheless, generating quality backlinks that may escalate your rank on the search engines is not an easy task to carry out. It requires a lot of patience as well as investment.

You have to be aware of the competition you have every single day. The industry is growing exponentially, and you cannot expect your brand to become the most important one overnight.

Stay focused, take these tips into consideration and start building those quality backlinks that will make you stand out from the rest of the companies that are part of this fast-growing online betting industry.

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