- Revenue Share Commission Starts at 35%
- CPA and Hybrid RevShare Commission Structures Also Available
- Affiliate Payments in Euros (€)
- €500 Minimum Payment Threshold
- Income Access Affiliate Management Software
Affiliates who want to promote an online casino brand that features a no-nonsense promotion and quality casino games would do well to check out the 21 Partners affiliate program. Should they end up joining the program, affiliates will get to promote the 21.com online casino brand. Established just last 2018, the online casino currently features a generous welcome bonus offer that includes 210 no-deposit free spins in addition to a 100% match bonus that goes up to €/C$210. Complementing this offer is a casino games library that features hundreds of titles from notable developers and publishers such as Pragmatic Play, SG Digital, Microgaming, Betsoft, Quickspin, Thunderkick, iSoftbet, Just For The Win, Play’n GO, Greentube, NYX Studios, Red Tiger Gaming, and many more. Another good reason to promote the online casino brand is the fact that it’s targeted mainly at affluent markets such as Finland, Canada, Norway, and Japan. Managed by 21.com Ltd. and Betpoint Group Ltd., the online casino is able to operate thanks to a license issued and regulated by the Malta Gaming Authority.
The 21 Partners program has a number of commission structures for its affiliates. By default, affiliates are subjected to the Revenue Share deal which has the program sharing at least 35% of the revenue the 21.com brand generates from their (the affiliates’) referrals’ transactions. Depending on their performance, this rate can still increase. Another way for affiliates to earn commissions is through the program’s CPA deal. If they qualify for this, affiliates will get at least €100 for every first time depositor they refer who funds their accounts with a minimum of €25. As for affiliates who want the best of both worlds, the program has a Hybrid CPA+RevShare commission structure that should be perfect for them. As its name implies, this deal will have affiliates getting a fixed amount for every new depositor they refer plus a share of the revenue the brand generates from these referrals’ transactions. Right now, the starting rates for this deal is 20% for the revenue share and €50 for every referred player who deposits funds (base line of €25) to their accounts for the first time.
Affiliate program summary
- 35% Revenue Share Commission (starting rate)
- €100 per First Time Depositor on €25 base line deposit (starting rate)
- €50 per FTD on €25 base line deposit + 20% Revenue Share Commission (starting rates)
Affiliate Payment Methods
- Electronic Transfer
- Pragmatic Play
- SG Digital
- Play’n GO
- Relax Gaming
- Booming Games
- 1X2 Gaming
- Push Gaming
- NYX Studios
- Red Tiger Gaming
- Just For The Win
Affiliate Backend & Marketing Tools
21 Partners is one of the many affiliate programs that makes use of the Income Access affiliate management platform. Registered affiliates will get to access an account dashboard that has all the promotional and marketing materials they’ll need to effectively promote the 21.com brand. These can include landing pages, links, banners, and even bespoke content that players can then put up on their affiliate site or integrate on whatever type of online referral campaign they might be running. As with other programs, affiliates will be provided with real time updates of the effectiveness of the promotional/marketing materials they used in the form of stats like conversions, impressions, and commissions (among others). If they wanted to go in depth on their campaign’s performance then affiliates can also check on their account dashboard’s Reports page for even more detailed stats.
When it comes to payments, affiliates can expect 21 Partners to process payouts for their commissions in a timely manner. Right now, the program only supports payouts to Electronic Transfer. A payout is processed on or before the 15th of a month and it typically covers commissions earned in the previous month. Before payouts are processed though, the program will first make sure affiliates’ commissions amount to at least €500. If commissions fall short then the program will defer an affiliate’s payout for the following month/s or until they manage to match the €500 minimum.